TOKYO ART BOOK FAIR (TABF) launched in 2009 as Japan’s first book fair dedicated to art publishing. Held annually, it gathers artists who produce a wide range of creative publications—art books, catalogs, artist books, and zines—alongside domestic and international publishers and galleries. We were in charge of the visual identity and signage planning.

As in previous years, the event required using environmentally conscious materials for its signage. We designed letters made from thick paper and built structures from wood offcuts collected at art universities and building material yards—pieces that were otherwise destined for disposal. This approach reduced environmental impact and ensured visual cohesion with existing wooden fixtures and booth designs in the venue.

Each thick-paper letter is standalone, and the wooden elements can be easily disassembled for reuse in new forms—even beyond the fair. This flexible design helps reduce waste by extending the materials’ lifecycle, fostering sustainability both during and after the event.