• Client
  • limArt co., ltd
  • Director
  • Yusuke Nakajima (limArt co., ltd)
  • Design
  • Yoshihisa Tanaka, Yutaro Yamada, Misaki Nishikura
  • Web Design
  • Nobuhito Miyazaki
  • Period
  • Nov 2011 – ongoing
  • Photo
  • Hiroshi Manaka

POST is a bookstore that picks up overseas art publishers once every two months and sells the publications only from them. With Yusuke Nakajima, a shop owner of limArt, planned concept of  the bookstore and was in charge of logo mark, logotype and V.I..

It is started from the question of the situation where a certain number of foreign books that had been imported could only be enjoyed by the selection of each bookstore after the bankruptcy of Yohan, Inc.. By introducing all the lineups of each publisher, we think it would be possible to get a glimpse of the characteristics of publishers that are difficult to grasp and the background in which books are produced, and to express the appeal of books. The concept of VI is also associated with the book sent from the publisher, and we devised a system that traces the outline of the book each time and uses itself as a logo mark. Key colors are also extracted from the characteristics of publishers and developed in materials for public relations.