Shinkenchiku Publishing, a publisher specializing in architecture, and POST, a bookstore specializing in art, jointly established POST Architecture Books in 2022. We were in charge of V.I., signage planning, and merchandise production. The store is a specialized bookstore that straddles the fields of architecture and art, utilizing the knowledge and networks cultivated by the two companies. The first floor will be used for various books on architecture and art, while the second floor will be used as a gallery space for various exhibitions and events. 

V.I. is a combination of the POST’s logo and a character “Shin” extracted from the logo of Shinkenchiku designed by Yusaku Kamekura. The store sign uses the combination of old metal lettering “Shin” and the newly created “POST” lettering. The “Shin” metal letters are reused from the time when the head office was located in Yushima. Juxtaposing these two symbolically expresses the history that has been built over the years and the new activities that will be developed in the future.